If you've owned an iPhone from day one — or at least for the last five years or so — you've probably come to expect major leaps in features and performance whenever a new model is announced in September.
After all, the iPhone 5S from 2013 introduced a fingerprint reader to Apple's smartphones, for the first time allowing users to unlock their device without having to peck in their passcode. The iPhone 6 from 2014 heralded a dramatic redesign with a larger screen that came to define how iPhones would look until the iPhone X launched in 2017.
Now, in 2019, I'm here to tell you that the days of expecting major technological advancements that fundamentally change what we can do with our phones every year — or even every two years — may be behind us.
The iPhone 11 and iPhone 11 Pro, which are launching in stores on Friday, share many characteristics with the iPhone XS and XR which Apple introduced last year. They come in the same screen sizes, can recognize your face through Face ID just like the iPhone X phones before it, and have the same notch cutout near the top of the screen for the selfie camera and facial recognition sensors.
But they also improve on the iPhone in the areas that matter most: namely when it comes to camera quality and battery life. That's as important as ever for Apple, which has been grappling with slowing iPhone sales as smartphone shipments, in general, have been declining.
The iPhone 11 starts at $700, while the iPhone 11 Pro starts at $1,000, and the larger 11 Pro Max will set you back at least $1,100.
Here's a closer look at what it's been like to use the iPhone 11 and iPhone 11 Pro over the last few days.