‘By Innovation Only’? Apple’s iPhone 11 event should have been called ‘By Iteration Only’ instead. (AAPL)

Apple's annual iPhone event for 2019 is in the books.

Apple's "By Innovation Only" event gave us three brand-new iPhone models — the 11, 11 Pro, and 11 Pro Max— a new Apple Watch, a new iPad, and release dates for a handful of Apple services that were announced earlier this year.

Read more: Here's everything Apple announced at its big iPhone 11 event

But that's about it.

There were no major surprises on Tuesday — no "One More Thing" — and some of Apple's greatest innovations teased in news reports ahead of the event just weren't ready.

Here's why Apple's iPhone 11 event should have been called "By Iteration Only" instead of "By Innovation Only."

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