Just because a job posting omits the name of the person in charge of the hiring process doesn't mean you should address your cover letter "To whom it may concern."
According to Amanda Augustine, a career advice expert for TopResume, you'll always want to direct your cover letter to a specific individual (unless the posting is anonymous). Otherwise, you might give the impression that you didn't put any effort into your application or you don't pay attention to detail.
So how do you figure out who's doing the hiring? Augustine shares her top strategies: