array(2) { ["nofollow"]=> string(1) "1" ["id"]=> string(1) "6" }


A glimpse into the subculture of e-girls and e-boys, the teen gamers who are the radical antithesis of the Instagram influencer

  • TikTok has produced a number of viral trends and memes over the past year, and that includes the rise of the e-girl and e-boy.
  • E-girls and e-boys are the newest community emerging from the ever-online Gen Z: Teens who shirk the mainstream, manicured Instagram aesthetic for a grungy vibe and a love of video games.
  • Here's what you should know about the subculture of e-girls and e-boys that have emerged on social media in the wake of the era of influencers.
  • Visit Business Insider's homepage for more stories.

The perfected Instagrammable influencer has met her match: the TikTok e-girl.

The e-girl's emergence this year has corresponded with the rise of TikTok, the short-form video app Generation Z turns to for its latest viral memes and internet entertainment. Thousands of TikTok videos tagged with #egirl show girls with thick eyeliner and dyed hair and guys in beanies wearing belt chains — teens who have embraced an aesthetic separate from the VSCO girls and hipsters sporting Supreme and streetwear.

The e-girl (and e-boy) are just the latest iteration of mainstream counterculture, similar to the emo and scene kids who posted grainy pictures on Tumblr in the 1990s and early 2000s. These e-teens live on the internet and are fluent in the latest video games, and their goal is to push the boundaries, in spite of what parents and older generations may think.

Here's everything you need to know about the e-girl, Gen Z's radical antithesis of the Instagram influencer:

The e-girl is, simply, the modern-day scene girl: Both were created as a counterculture to the mainstream aesthetic and standards of beauty. They are tuned into video games, as well as in internet slang on Discord and YouTube.



The basic look of the e-girl and e-boy can be broken down with this starter pack, a group of typical items these teens are frequently found with or associated with.

e-girl starter pack


An e-girl or e-boy is commonly sporting:

  • Dyed hair: Frequently, hair is dyed 50-50 between two colors. Sometimes, in pigtails.
  • Heavy black eyeliner: Dark, thick, winged eyeliner, and sometimes also applied right below each eye to make tiny shapes or icons.
  • Pink blush on nose and cheeks, and maybe some intense highlighter.
  • Jewelry: Septum or another facial piercing, and an O-ring collar or chain necklace.
  • Part anime-, part goth-inspired clothing: Long layered shirts (perhaps a band t-shirt over a striped long sleeve) or a crop top, belt-loop chains, and A-line skirts or high-waisted cargo pants.
  • Sad, moody music: Think Billie Eilish, or Twenty One Pilots

The term "e-girl" started off as a derogatory term, used by men to objectify women who they saw as simply looking for male attention online. The first entry of "egirl" on slang-tracking website Urban Dictionary is from June 2009, and it paints a stark picture compared to what e-girl has come to mean in 2019.

belle delphine

Instagram star Belle Delphine, someone who may have been referred to as an e-girl before 2019.


Another Urban Dictionary user-submitted definition of e-girl from 2014 referred to her as an "internet slut" who flirts with guys online for attention. Some may point toward notable Instagram stars like Belle Delphine — who capitalized on the "thirsty gamer boys" willing to pay $30 for a bottle of her bathwater — as a symbol of the first wave of the e-girl.

However, a new type and definition of e-girl has risen just this year.

E-girls got a lot more attention this summer after the murder of Bianca Devins, a 17-year-old teen who was allegedly killed by a man she knew from Instagram and Discord. Much attention was put on Devins' online life as part of the e-girl community, where other teens have shared that they're regularly harassed, threatened, and scared they could be stalked or doxxed in real life.

Bianca Devins

Bianca Devins.
City of Utica Police

Source: Vice

Some have attributed the roots of the e-girl to Tumblr, where a sad and moody aesthetic for the sad and moody teens reigned supreme in the late 1990s and early 2000s. Both eras are defined by teens spending time alone in their rooms, from which a lot of their content is created.



Source: Vox

The e-girl aesthetic draws from characteristics of anime, where female characters are often skimpily dressed and fetishized as innocent, helpless victims. One TikToker referred to this as the "I'm Baby" quality in a story for Vox.

anime e-girl

YouTube; TikTok

If you're not familiar with the "I'm Baby" phrase, it's a popular line used in memes across the internet to be used by someone who's incapable or in need of help, or a reason for being unable to get something done. 

Source: Vox

The terms e-girl and e-boy aren't necessarily used as gender-specific terms. Instead, they're used to refer to two different type of aesthetics: While the e-boy is a vulnerable"softboi" and embraces skate culture, the e-girl is cute and seemingly innocent.

e-girl e-boy


Source: Vice

Accordingly, the e-girl concept has spurred its own parodies and memes. You'll find teens in TikToks entering "e-girl factories" or drinking "e-girl juice," which magically transforms them into a stereotypical e-girl.

e-girls tiktok


Ultimately, the e-girl and the e-boy are the anti-influencers. "Scene girls and emo girls were a counter to the preppy, Juicy Couture look of the era (see: Paris Hilton) the way egirls may be a counter to the polished, Facetuned Instagram influencer," BuzzFeed wrote about e-girls in February.

e-girl e-boy tiktok


Source: BuzzFeed News

There's probably no coincidence that e-girls have risen in popularity hand-in-hand with the VSCO girl, the ultra-hipster, ocean-loving teen who found her home on a photo-editing, aesthetic-building app. Where the VSCO girl may be bright and bubbly, the e-girl is quiet and moody.

vsco girl

Olivia Cara/YouTube

Exclusive FREE Report: Brand Investment in eSports by Business Insider Intelligence


Caroline Calloway's story is a Fyre Festival-like drama playing out in real time, and we can't stop paying attention to see how far it goes


VSCO Girls

Chevron icon
It indicates an expandable section or menu, or sometimes previous / next navigation options.