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Apple TV Plus is a ‘major shot across the bow’ to Netflix and Disney. Here’s what Wall Street is saying about Apple’s streaming ambitions. (AAPL)

Associated Press

  • Apple's product events have become increasingly important as the company has been forced to navigate slowing iPhone sales.
  • This year's September keynote featured a trio of new iPhones, a new iPad, an updated Apple Watch, and a shockingly low price tag for Apple TV Plus.
  • The pricing announcement for Apple TV Plus sent shares of rivals Netflix, Disney, and Roku lower.
  • Here's what Wall Street analysts are saying about Apple's streaming service, and what it could mean for the company's future.
  • Visit the Markets Insider homepage for more stories.

Apple's September keynote shed more light on the company's plan to jump into the streaming wars.

While the event revealed a trio a new iPhones and a new iPad, perhaps the most significant announcement was the pricing of its upcoming streaming service.

Apple TV Plus will cost $4.99 per month, undercutting competitors such as Netflix, Hulu, and the upcoming offerings from Disney, AT&T, and Comcast. Apple also said customers who purchase a new Mac, iPhone, or Apple TV will receive a free year of the service.

The news sent shares of Netflix, Disney, and Roku sliding, with Apple's pricing seen as a clear challenge to the future of other streaming competitors.

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Wall Street analysts have spent months speculating how Apple TV will fit into the tech juggernaut's larger hardware-driven business. With the highly-anticipated announcement of its pricing and the reveal of that new customers will get one year free with a device purchase, analysts are forming a more definitive picture for Apple's content strategy.

Here's what Wall Street's top analysts are saying about Apple's streaming ambitions, and what it could mean for the future of the company: