Apple lost its longtime design guru on Thursday with the news that Jony Ive is leaving the company to start his own firm.
Ive is responsible for the look and feel of Apple's most iconic products, from the iPod to the iPhone, and he was the executive who embodied the vision of founder Steve Jobs more than anyone else at the company.
Ive's exit follows the departure of several other high-level players at Apple, including the retail boss earlier this year. It's not exactly an exodus, given the depth of Apple's management team.
But the departures reflect a change in the company's top ranks and come at a time when Apple is shifting its focus from being a hardware maker to an internet "services" company.
Take a look at all the recent departures at Apple: