Derived from the Swedish term “flygskam” where the movement originated, “flight shame” is having a notable effect on the way people think about traveling.
The concept aims to get people to stop traveling by plane in order to lower carbon emissions and has gained momentum thanks to environmental activists like Greta Thunberg, who opted to travel by boat instead of flying across the Atlantic to attend a United Nations zero emissions summit in August.
A study of over 6,000 people internationally by Swiss bank UBS, published in September, led the Swiss bank to predict that annual air traffic growth could halve as consumers became increasingly concerned by climate change.
Investment bank Citi has also warned that “flight shaming” could result in a slowdown in air travel as people look to reduce their carbon footprint.
Even musicians are getting in on the act, with Coldplay frontman Chris Martin recently saying the world famous band would not tour its latest album over concerns about sustainability.
British group Massive Attack, which has been working with environmental activist group Extinction Rebellion, approached climate change research organization the Tyndall Centre to help find solutions for zero emission concerts and tours.
However, if time and money constraints mean you can't quite afford to spend 15 days at sea like Thunberg, it might be worth considering some other ways you travel more sustainably and minimize your “flight shame” guilt.