According to CEO Jack Dorsey, political ads will be banned from running on Twitter, starting on November 22nd.
In a Twitter thread posted Wednesday afternoon, Dorsey explained his views, saying that political ads take away users' freedom to decide what they see on the internet, and have the potential to spread lies "at increasing velocity, sophistication, and overwhelming scale." He went on to say that the decision "isn't about free expression" but rather that "paying for reach" doesn't present an even playing field.
Dorsey says that Twitter will release a full, detailed version of its new policy by November 15th — including more clarity around which kinds of ads do and do not qualify as political.
The role of political ads on social media has become a hotly debated topic in the past few weeks, as Facebook CEO Mark Zuckerberg has come under fire from politicians and even his own employees over the social network's stance on political ads. Specifically, Facebook has been scrutinized over its decision to allow politicians to lie and spread misinformation in paid ads on the platform.
However, there's been a largely-positive response to Dorsey's decision, even among those politicians who will now be barred from posting ads on Twitter.
Here's a roundup of reactions to Twitter's new political ad policies from prominent politicians and their campaigns, including avid Twitter user President Donald Trump's own reelection campaign manager.