NBCUniversal’s new streaming service, Peacock, launched on Wednesday with hit movies like “Jurassic Park.” But some of them will soon be gone from the service.
The first three “Jurassic Park” movies, the “Matrix” trilogy, and “Shrek” are among the popular titles set to leave Peacock in 15 days. 2009’s “Fast and Furious” was available on launch day and is now gone.
A Peacock spokesperson told Business Insider that “movies will come and go from the platform regularly” and that film windowing is a “standard industry practice.” The spokesperson said Peacock soft launched for some Comcast (NBCU’s parent company) customers in April, so some movies began their viewing windows then.
“New films will be coming to Peacock all the time, including everything from recent titles like ‘Trolls World Tour’ and ‘You Should Have Left,’ to library titles like ‘Fast and Furious,'” the spokesperson said.
WarnerMedia’s HBO Max has employed a similar practice and is rotating out select titles, but did extend the window for a batch of DC movies through December that were scheduled to leave at the end of June.
Some unavailable Peacock titles come down to rights issues. The “Fast and Furious” franchise is NBCU-owned Universal’s biggest property, but movies like “Fast Five” and “Hobbs and Shaw” are streaming on WarnerMedia’s HBO Max due to a previous deal. But rotating out Universal movies like “Jurassic Park” and “Shrek” after launch is different.
While windowing is an industry practice, not every streaming service is relying on it. Netflix doesn’t lose its original content and Disney Plus users don’t have to worry about Disney rotating out its Marvel or “Star Wars” movies. Disney made a point of ending a deal with Netflix last year so that it could stream its own content indefinitely.