Apple's iPhone launches have become something of a cultural phenomenon since the first model launched in 2007.
They've become synonymous with winding lines that wrap around the company's retail stores all over the world— some of which include customers that have been waiting all night to be among the first to get their hands on Apple's latest smartphones.
Yes, it's true that the new iPhone 11 and iPhone 11 Pro offer important improvements over their predecessors. At their most basic level, the new iPhones will be better at taking photos in various conditions, are built of more durable glass that should give owners more peace of mind when using the devices without a case, and are expected to last longer on a single charge compared to last year's phones.
But they're just that — new phones. While they bring welcome improvements like a camera that's more skilled at seeing in the dark that can also take shots from a much wider perspective, you shouldn't expect the experience to be wildly different and revolutionary. What you can expect are improvements to the core features that matter most in a smartphone, like the camera, display, and battery life.
The iPhone 11 starts at $700, while the iPhone 11 Pro begins at $1,000 and the base price for larger iPhone 11 Pro Max is $1,100. Both phones are available for preorder and will be launching in stores on September 20.
After spending a few hours with Apple's new iPhones, here are the first impressions I came away with. A full review with deeper detail on camera performance, battery life, and other features will be coming shortly.