Mercedes-Benz showed off a new direction for its forthcoming fleet of electric vehicles with a new show car, the Vision EQS, which it hopes will "provide an outlook on a new dimension in sustainable luxury," according to the press release.
As part of its effort to be more sustainable, the company is incorporating recycled material and artificial leather, and encouraging customers to charge their cars from renewable energy sources.
The company's "Ambition 2039" initiative entails becoming carbon neutral in 20 years, and according to the press release, it is "open to discussions about the effective pricing of CO 2 and incentives for low-carbon or carbon-free technologies."
With the concept, Mercedes-Benz also announced its commitment to a "self-determined driving," rather than self-driving cars, which electric car companies like Tesla are working towards. In the statement, Mercedes emphasized that going forward, the brand will focus on "individual driving pleasure" in its designs.
Here's a closer look at Mercedes' new vision for luxury: