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SAP joins the growing ad boycott against Facebook, even as the new CEO says it’s ‘time to stand up against racism’ (SAP)

SAP joins the growing ad boycott against Facebook, even as the new CEO says it’s ‘time to stand up against racism’ (SAP)

Tech giant SAP says it has joined the “Stop Hate for Profit” campaign against Facebook and will suspend all paid advertisements on the social network.

SAP, one of the biggest enterprise software companies in the world, said it will also stop advertising on Instagram, which Facebook owns.

“We will suspend all paid advertisements…until the company signals a significant, action-driven commitment to combating the spread of hate speech and racism on its platforms,” the company said in a statement.

“For real, meaningful change to occur, we must recognize, acknowledge and address our own role in the systems that perpetuate systemic racism.”

In an interview with Business Insider earlier in June, SAP’s CEO Christian Klein had pointed to the rise of racism as one of the issues he’s concerned about.

“I see the news every day about what is happening in the US,” he said. “It’s really now time to stand up against racism. For way too long, we’ve just ignored that. All of us were too silent about that.”

SAP joins other major corporations, including PepsiCo and Hewlett-Packard, that have pulled their ads from Facebook or Instagram in the wake of the mass protests against racism sparked by the killing of George Floyd. Facebook CEO Mark Zuckerberg has been criticized for declining to take any action on posts by President Donald Trump on the social network that appear to encourage violence towards protesters.

Got a tip about SAP or another tech company? Contact this reporter via email at [email protected], message him on Twitter @benpimentel or send him a secure message through Signal at (510) 731-8429. You can also contact Business Insider securely via SecureDrop.

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