- Mirror is a New York-based startup that created a $1,500 interactive mirror that streams live and on-demand workout classes into your home.
- As of Tuesday, customers will also be able to use their interactive mirror to take training classes with a personal trainer.
- Founder and CEO Brynn Putnam says this new feature lays the foundation for other types of content such as therapy and meditation. Eventually, Putnam sees the tech as a way for users to shop and chat with friends.
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Competition is heating up in the home fitness market.
New York-based startup Mirror announced Tuesday that customers will now be able to take personal training classes using its $1,500 interactive mirror. Previously, you could use the mirror to stream live and on-demand classes.
Users will connect with a personal trainer through the mirror's built-in video and microphone tools. This means that both the trainer and the user can see and speak to each other through the mirror, enabling the trainer to direct you while you work out at home. Each session costs $40 but other people from the same household are also able to take part.
Customers are matched to their personal trainer based on the workout they want to do and what their schedule is.
"We're democratizing premium fitness experiences and giving anyone access to the best trainers, no matter where you live or how busy your schedule may be," Brynn Putnam, founder and CEO of the company, said in a statement announcing its launch.
The new service lays the foundation for other types of content such as therapy and meditation, Putnam said. Eventually, she sees the tech as a way for users to shop and chat with friends.
"We believe it will become the third screen in your life," she previously told Business Insider.
Mirror launched its LCD mirror in September 2018. It looks just like a standard mirror and is operated using an app.
Here's what it is like to use: We tested the $1,500 mirror that streams exercise classes into your home and saw how it could upend the fitness world