The $221 billion advertising industry is facing an onslaught of challenges, but a new crop of marketers is rising to the occasion.
With this inaugural list, which is separate from our annual compilation of the 25 most innovative CMOs in the world, Business Insider is recognizing the up-and-comers rethinking the status quo and reshaping marketing.
They're rising stars who have not gotten widespread recognition for their work, whether it's pioneering ways of melding data and marketing or creatively reaching consumers.
They're first-time marketing chiefs. They're CMOs who've had the top marketing role at their companies for a handful of months. They're the executives behind a challenger brand's ascent. They don't necessarily hold the CMO title but are the senior marketing execs effecting change in their companies and industry.
Scroll on to see the 20 people, listed in alphabetical order, who are the CMOs to watch in 2019.
We relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose them based on the breadth of their roles and responsibilities, the scope of the changes they've introduced, and their influence on company performance and their industry.
The list is diverse in a variety of ways. It represents a cross-section of industries from beauty to social media and established companies such as MillerCoors and Shake Shack as well as challenger brands like Curaleaf and Carbon. Sixty percent of the executives on the list are women. Thirty percent are people of color.