Summary List Placement
Charli D’Amelio, 16, is the biggest star on TikTok with 113 million followers.
And while D’Amelio and her family are well known to their fans, there’s a whole team of industry professionals behind the scenes working to help boost her career. Her team has established relationships with major players in the industry to help grow her brand, from working with Dunkin’ to name a drink after her to developing a reality TV show on Hulu.
Charli and her 19-year-old sister Dixie, who has 51 million TikTok followers, have been featured in stores at Hollister and Morphe for their long-term collaborations. And every few months, the sisters seem to become the face of something new. Their latest deal includes creating a special-edition mattress with bedding company Simmons.
Like many top stars, Charli has both talent managers and agents working with her. In cases like Charli’s, a manager will often help with the day-to-day work of crafting the creator’s brand. The agent will work on bringing in deals and on broader business strategy, offering access to top brands, celebrities, and helping the creator enter into the world of traditional entertainment (like movies, music, and television). There’s also some overlap between the roles.
Managers and agents earn revenue by receiving a cut of the influencer’s earnings, which typically ranges from 10 to 20%, according to industry insiders.
The D’Amelio family is managed by Barbara Jones, who is the founder of the management firm Outshine Talent, and are represented by Ali Berman, who is the head of digital talent at United Talent Agency.
“Our goal is for our creators to be creators and focus on what they do best, and we can handle the vetting, the legal, and the negotiating along with an agent,” Jones told Insider. “Part of what we do is vetting inbound requests and also working on outreach to their wishlist of the brands they want to work with.”
To help take the family’s business to the next level, the D’Amelios have even built their own in-house team called D’Amelio Family Enterprises. They hired former UTA agent Greg Goodfried in 2020 to lead the business, which includes podcasting, YouTube, books, and a reality show.
The D’Amelios are an example of how top TikTok stars are expanding their careers with the help of managers and agents.
And there are other ways managers and agents have pushed the TikTok ecosystem forward.
The rise of TikTok has brought a new era for “collab” houses, or mansions where creators live together, collaborate on videos, and pitch themselves to brands as a bundle. Managers are key to many of these endeavors.
Some houses, like The Crib Around the Corner, are run by talent-management firms. TCATC features a cast of Black creators who are backed by the influencer agency Whalar and talent-management company Thirteenth. In addition to managing the group, Whalar and Thirteenth negotiate sponsorship deals for TCATC’s stars.
But which other managers and agents have helped shape the world of TikTok creators?
In our second annual power list, Insider is recognizing some of the top managers and agents who are guiding the careers of TikTok stars in 2021. In this list, we highlight the power players assisting TikTok creators with their digital brands and businesses across content categories.
To form this list, Insider relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose them based on their experience managing creators, their responsibilities, and their influence on the industry.
The 19 management companies and agencies are listed in alphabetical order:
A3 Artists Agency
A3 Artists Agency was founded in 1977 and represents social-media influencers, authors, and actors from its offices in Los Angeles, New York, and London. The agency has a production and editing studio in West Hollywood, a podcast studio, and runs a multichannel network that works to drive revenue for digital talent.
A3 has six agents who specialize in representing TikTok talent. They are a part of the alternative programming, digital media, licensing, and branding team at A3. In addition to their direct digital clients, they also help the TV and film talent team get their clients onto TikTok.
TikTok talent agents: Jade Sherman (partner), Keith Bielory (partner), Marienor Madrilejo (senior agent), Adam Loria (agent), Samantha Schmidt (agent), and Sophie Bressler (agent).
Jade Sherman has experience in business development and deal negotiations like brand ambassadorships and digital-advertising campaigns. She’s worked with clients on branded content partnerships, unscripted shows that live separate from their social platforms, podcasts, and books.
Keith Bielory has helped build the company’s digital, branding, and licensing team on the East Coast. He has experience in brand marketing, endorsements, licensing, and event sponsorship, and he represents clients in the health, wellness, family, lifestyle, and beauty spaces.
Marienor Madrilejo specializes in digital media, branding, and licensing. She has worked to secure her clients partnerships with companies like L’Oreal, Samsung, Sephora, and Sony.
Sophie Bressler works on unscripted series development, talent management, and selling of shows, and has helped her clients land film opportunities.
Samantha Schmidt has a background in film. She specializes in brand partnerships, brand development, and she also works with clients on securing film and TV opportunities.
Adam Loria is involved in helping to build out the agency’s podcast initiative where he works with digital-first clients looking to cross over into podcasting.
Max Levine is the COO of Amp Studios, a talent-management firm with a roster of creators who collectively generate one billion monthly views across social media.
Levine cofounded Amp Studios with the social-media star Brent Rivera, who is also one of Levine’s clients, in 2020.
Levine represents ten creators, all of who have millions of followers on TikTok. Rivera is the largest creator on Amp Studios’ roster, with over 37 million TikTok followers.
In addition to management services, Amp Studios incubates emerging talent and develops original programming for its digital clients.
Prior to joining Amp Studios, Levine cofounded the social-engagement platform Shimmur (which is now Community.com).
Collab is a digital-talent network and entertainment studio started by former creators James, Tyler, and Will McFadden and former Fullscreen exec Soung Kang.
The company said it works with 450 TikTok stars that have a combined 1.6 billion followers. Its team helps talent with content and their audience growth strategy, digital rights management, brand partnerships, and merchandising opportunities.
Collab manages a TikTok content house called The PoundLA, which features TikTok creators SeanDoesMagic, Aidan Rowley, Josh Kukula, Nate Snook, and McCall Mirabella.
The company said it has connected talent with brands like Chipotle, Nike, Sony Music, Starbucks, and Nickelodeon.
TikTok talent managers: Mason Frank, Logan Watkins, Rocio Ramirez, David Israel, Angela Rylander (VP of talent partnerships), Matt Maguire (director of talent partnerships), and Eric Jacks (CSO).
TikTok talent includes: Jason Coffee (21 million followers), SpencerX (52.6 million followers), Devon Rodriguez (14.6 million followers), Seandoesmagic (18 million followers), Baby Ariel (35.3 million followers), AdamRayOkay (6.7 million followers), and DangMattSmith (10.3 million followers), among others.
Digital Brand Architects
Digital Brand Architects is a talent-management firm representing creators and publishers that was acquired by United Talent Agency in 2019. DBA was founded in 2010, and represents over 180 influencers. The firm has a products division, a podcasting studio, and is partners with the conference series and platform Create and Cultivate.
TikTok talent managers: Samantha Ball (senior manager), Becca Capozzi (senior manager), Kirstin Enlow (director of talent), Alix Frank (director of talent), Athena Nash (manager), Mariam Rastegar (senior manager), Shannon Wachtell (assistant talent manager), and Haley Walsh (assistant talent manager).
Samantha Ball joined DBA in 2020, and most recently worked at TalentX Entertainment where she managed a roster of TikTok talent.
Becca Capozzi has worked with fashion brands including Dior, Fendi, and Jimmy Choo on many of their fashion and beauty campaigns on TikTok. She recently signed Alex French (3.8 million followers), and has landed French deals with brands including Dermalogica, Casetify, and Poppi.
Kirstin Enlow has helped her clients launch multiple clothing collaborations, and signed fashion and beauty TikTok star Ellie Zeiler (9.7 million followers).
Alix Frank has been with the company for over seven years, and helped sign TikTok chef Jeremy Scheck (2 million followers).
Athena Nash specializes in managing culinary talent at DBA, and she signed TikTok creator Robert Lucas (1.1 million followers). Nash has secured partnerships with brands like Netflix, Kroger, Dr. Pepper, Dunkin’ Donuts, DoorDash, and Canon.
Mariam Rastegar specializes in talent apparel and merch products, podcasts, brand collaborations, and partnerships with brands including YSL Beauty, PacSun, Marc Jacobs, Gucci Fragrance, and Dermalogica.
Shannon Wachtell helped pitch and close a large-scale production deal with Facebook Watch hosted by clients Amelie Zilber and Zahra Hashmee. Wachtell has gotten clients long-term TikTok ambassadorships with brands such as L’Oréal, e.l.f. cosmetics, Sephora, Casetify, Canon, Benefit Cosmetics, and Amazon.
Haley Walsh has been with DBA since 2017, and signed Mikayla Nogueira (4.9 million followers), who specializes in tutorials and reviews and has partnered with beauty brands including Ulta Beauty, Anastasia Beverly Hills, and Neutrogena.
TikTok talent includes: Alex French (3.8 million followers), Amelie Zilber (6.3 million followers), Anna Obrien (7.8 million followers), Ellie Zeiler (9.7 million followers), and Jeremy Scheck (2 million followers), among others.
Fanbytes, Bytesized Talent
Fanbytes is an influencer-marketing agency that helps brands reach a Gen-Z audience on social media, and is the parent company of Bytesized Talent, a UK-based TikTok agency that manages around 40 TikTok stars.
Timothy Armoo launched Bytesized Talent in 2020, and the agency has helped launch a lip gloss line with TikTok stars Shanae and Ranae, cast talent into shows with the BBC, and built the show ByteHouse that documented the lives of TikTok stars amid the coronavirus.
Fanbytes also built The Fanbytes Impact Fund to support Black-owned businesses and creators. The agency has helped clients secure brand deals including with Missguided, Universal, and Deliveroo.
TikTok talent managers: Abi Hand (talent manager), Olivia Hodge (junior talent manager), and Zayna Hussein (junior talent manager).
Abi Hand has been an agent for four years. She spent three years as an agent within the music industry looking after DJs, bands, drag queens, and more. In July 2020, Abi decided to take her career down a different path and took on the role of managing Bytehouse, the UK’s first TikTok content creation house made up of eight creators.
Olivia Hodge has worked within the influencer-marketing industry for the last three years. Hodge’s role involves managing social campaigns across both Fanbytes and for external clients, maintaining client relationships, handling negotiations on behalf of talent, and organizing payments.
Zayna Hussein’s role involves developing relationships with other marketing agencies, as well as helping to expand the roster across the fashion and beauty verticals and helping run campaigns.
TikTok talent includes: Itzshauni (11.8 million followers), Rhia.official (9.5 million followers), Surfaceldn (7.1 million followers), Connor (4.8 million followers), Lianajadee (5.6 million followers), and Izzytaffs (577,000 followers), among others.
The Fuel Injector
The Fuel Injector is a talent-management company that focuses on TikTok creators.
The upstart company is run by Devain Doolaramani, a Gen-Z marketer who started the business while studying finance at Chapman University. Nima Nasseri, a manager at Roc Nation, serves as an advisor.
The Fuel Injector has made a name for itself in the music-marketing world, working on influencer-marketing promotions on TikTok for Rontae Don’t Play’s “I’m Single and I’m Lit,” “Civil War” by Russ, and $uicideboy$’s “…And To Those I Love, Thanks For Sticking…”
“I started music marketing back when it was Musical.ly, when I managed all these audio accounts,” Doolaramami told Insider in August. “We built out the roster with dancers and actual personas so we started marketing within our talent in different music niches.”
TikTok talent includes: Brooke Monk (14.9 million followers), Ella Mendelsohn (2.2 million followers), Jillian Smith (4.9 million followers), Haueter Family (8.8 million followers), and Jordan Boulet-Viau (3.8 million followers), among others.
Gleam Futures is a talent-management firm behind vloggers like the beauty and lifestyle influencer Zoe Sugg, known as Zoella online, and the lifestyle mommy vlogger Louise Pentland. The firm is based in Los Angeles and the UK.
TikTok talent managers: Verity Park, Jordan Eaton, Millie Webber, Zara Murdoch, and Ryan Lamont.
Verity Park works on brand campaigns, negotiates publishing deals, secures licensing partnerships, and builds standalone brands for clients.
Jordan Eaton previously worked in production at the West End Theatre (“Harry Potter and the Cursed Child” and “Dreamgirls”). Eaton has represented talent across their commercial, broadcast, publishing, and licensing deals, as well as executing live tours and events in the UK.
Zara Murdoch has worked with talent on publishing deals, multi-faceted brand partnerships, broadcast opportunities, PR, and brand development.
Ryan Lamont, who started as a creator himself, has helped his clients launch global talent-led projects across live events, podcasts, and online series. He exclusively manages TikTok talent Hand Luggage Only (600,000 followers) and Flossie (300,000 followers).
Millie Webber works with talent across social, broadcast, publishing, and audio.
TikTok talent includes: Olivia Neill (1.1 million followers), Erim Kaur (194,000 followers), Fashion in Flux (422,000 followers), Dr Julie Smith (2.7 million followers), and Abi Clarke (741,000 followers), among others.
Chris Sawtelle is an agent at ICM Partners, a talent and literary agency that represents clients across TV, music, publishing, and social media — including TikTok.
Sawtelle leads digital ventures at ICM and represents a roster of social-media stars. ICM represents TalentX Entertainment, a talent-management company known for managing the Sway House.
In 2021, ICM signed TikTok creators and Sway LA members Josh Richards and Griffin Johnson for representation in all areas.
ICM also represents Sienna Mae Gomez, a TikTok star who quickly gained 7 million TikTok followers in three months last year.
Other social-media clients include The Try Guys, who have over 7.5 million subscribers on YouTube, and Dominique Barrett (aka King Vader) who has over 2.5 million YouTube subscribers and millions of followers on TikTok.
Erika Monroe-Williams launched Moxie, a talent-management and production company, in 2020 with her colleague Sherry Kayne after working as a producer and talent manager at The Green Room.
The company represents TikTok stars including Avani Gregg and Chase Hudson.
Monroe-Williams has a background in the entertainment industry, and has helped guide her clients’ careers beyond the digital space into television, film, music, fashion and licensing.
She helped Hudson (aka LILHUDDY) sign with Immersive/Interscope Records and launch a music career earlier this year, as well as land several brand partnerships.
She also helped Gregg collab with Morphe, launch the Facebook show “Here for it with Avani Gregg,” and do a deal for a memoir (“Backstory“) with Simon & Schuster that will be released later this year.
Monroe-Williams also manages her daughter, TikTok star Madi Monroe, who is working on writing and recording music, and starring in two animated films.
In addition to managing, Monroe-Williams and Kayne are also producing several projects. For instance, Monroe-Williams is the executive producer on the Hype House’s reality TV show, “Hype Life,” coming out soon.
Outshine Talent is a talent-management company that helps social stars build personal brands and represents several TikTok creators, including the D’Amelio family.
Outshine Talent was launched in 2019 by Barbara Jones, who has over 30 years of music-business, entertainment, social-media, and influencer-marketing experience. Outshine Talent is located in Connecticut, New York, and Los Angeles.
TikTok talent managers: Barbara Jones (CEO), Shanna Fischer (manager), Cara Moser (VP of West Coast operations), Mark Fischer (manager), Chris Boals (manager), and Paula Bruno (manager).
Barbara Jones discovered Charli D’Amelio and the D’Amelio family in Connecticut in the fall of 2019, and became their manager. Over the past year and a half, she’s added a roster of young creators to Outshine where she is also currently developing a music division and production company.
Prior to founding Outshine, Jones was a music-business executive, and she worked at Columbia Records and Warner Records where she directed projects and global product launches.
Cara Moser covers all West Coast opportunities, and she has experience in artist development and branded opportunities.
Mark Fischer is a former music executive who worked at Island/Def Jam, Atlantic Records, and artist management firm InDeGoot Entertainment.
Chris Boals previously represented fashion photographers, directors, and stylists at Chris Boals Artists, and now she is managing social-media creators like Jackson Passaglia (3 million followers).
Shanna Fischer has a background in artist development and radio promotion, from CBS Records to Wind-Up Entertainment. Her clients include My Nguyen from My Healthy Dish (2.7 million followers) and Tyshon Lawrence (9.6 million followers).
Paula Bruno works with brands and agencies on delivering influencer campaigns and social strategy. Bruno manages TikTok star Troy Zarba (3.6 million followers).
TikTok talent includes: Cassidy Condie (2.9 million followers), Charli D’Amelio (113 million followers), Coco Rocha (1.1 million followers), Cristian Dennis (6.7 million followers), and Frankie Jonas (1.9 million followers), among others.
ReKTX (formerly TalentX Entertainment)
ReKTX (formerly known as TalentX Entertainment) is the influencer-marketing and talent division of the esports company ReKTGlobal.
ReKTGlobal acquired TalentX in March, a little over a year after the company was founded.
TalentX started as a talent-management firm for TikTok stars. In January 2020, the company rented a Bel Air mansion for six of its creators called Sway LA. The content house became its flagship brand and a launching-off point for podcasts, investments, and direct-to-consumer products.
TikTok talent managers: Maxwell Mitcheson, Michael Gruen, and Michael Senzer.
TikTok talent includes: Josh Richards (24.8 million followers), Bryce Hall (19.7 million followers), Noah Beck (26.8 million followers), Blake Gray (9.3 million followers), Kio Cyr (8.9 million followers), Cynthia Parker (4.7 million followers), and Griffin Johnson (10.6 million followers), among others.
Select Management Group
Select Management Group is a talent-management firm based in Los Angeles. The firm also operates Third Act Holdings, a company that produces original content and launches consumer products.
In 2018, founding partners Scott Fisher, Adam Wescott, and Lisa Filipelli merged groups Flip Management and Select Management Group into one management firm, later promoting Amy Neben as a partner.
TikTok talent managers: Loreanne Puzon, Julian Andrew, Kevin Patterson, and Charley Button.
Julian Andrew’s clients include Josh Helfgott, who was TikTok’s first GLAAD Queer Advocate of the year award winner. Prior to joining Select, Andrew led the men’s talent vertical at Socialyte. Before moving into talent representation, Andrew was a digital content producer for runway and fashion-show events.
Kevin Patterson has helped clients land merchandise, podcast, and brand partnerships. Prior to joining Select, Patterson worked for Flip Management (which merged with Select).
Loreanne Puzon has gotten brand partnerships for her clients with companies including Amazon, Microsoft, and Walmart. In her first year as a talent manager, Puzon launched SACHEU Beauty alongside client Sarah Cheung and Third Act Ventures.
Charley Button has been with Select since 2016. She got her start in traditional filmmaking on various productions, including music videos, commercials, and feature films. She has worked on TikTok campaigns for brands like Disney, Verizon, Sephora, and Reebok.
Studio71 is a digital-media company that produces and distributes influencer-focused original programming.
Digital networks like Studio71 work with influencer clients in expanding their brands beyond YouTube through content production and distribution, and in building more stable revenue opportunities through advertising.
Off platforms like YouTube or TikTok, Studio71 helps clients create content for Snapchat, Facebook, and Roku.
Studio71 is a Red Arrow Studios company, and is headquartered in Los Angeles with offices in Berlin, New York, Toronto, London, Paris, and Milan.
The company manages influencers across social-media platforms and works with internet stars like Tyler Oakley and Michelle Khare.
Kelsey LeMunyon is a talent manager at Studio71 and has been working to grow the company’s TikTok roster with emerging talent. Her clients have worked with brands like Casetify and Function of Beauty.
Earlier this year, the cofounders of Studio71 launched Underscore Talent, a talent-management firm for creators.
Underscore Talent was founded by Michael Green, Reza Izad, and Dan Weinstein.
The firm primarily works with digital stars across the kids, family, food, and lifestyle verticals. Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers).
Weinstein told Insider that Underscore Talent plans to focus on helping clients expand content into new areas like Instagram Reels, Snapchat Spotlight, and TV formats, as well as develop recurring revenue streams on new platforms and sell direct-to-consumer products.
TikTok talent managers: Austin Mayster (partner) and Frankie Ray (manager).
Frankie Ray previously worked in talent management at TalentX Entertainment, and will continue to oversee talent from his roster at Underscore.
Austin Mayster focuses on securing and executing opportunities both on and off digital platforms like branded sponsorships, licensing, business development, IP, touring, and book deals. Prior to Underscore, he was an agent at UTA, where he spent two and a half years in the digital group and worked with departments across the firm.
TikTok talent includes: Celina Spookyboo Myers (15.9 million followers), Alejandro Rosario (5.5 million followers), Sebastien Andrade (4.8 million followers), The LaBrant Family (27 million followers), Kayla Nicole (16M followers), and Dearra and Ken (3.4 million), among others.
United Talent Agency
Established in 1991, United Talent Agency is among the major Hollywood talent agencies and has developed a digital-talent department focused on building businesses for social-media creators.
TikTok talent agents: Ali Berman (partner and head of digital talent), Mahzad Babayan (agent), Rebecca Bibb (agent), Ty Flynn (agent), Pranav Mandavia (agent), Scarlett Perlman (agent), Samantha Schoenberg (agent), and Kirby Van Eckel (agent).
Over the past year, the digital-talent division has brokered over $60 million in brand and licensing deals for all its creators and influencers.
Ali Berman signed the TikTok-famous D’Amelio family in 2020, and she and her colleagues signed a deal for Charli and Dixie D’Amelio to become the faces of Hollister in an ongoing long-term partnership.
Berman and her team have also closed deals making Charli and Dixie the faces of Morphe and Orosa Beauty, and Berman also partnered the family with Dunkin’ Donuts, Invisalign, Valentino, and Beyond Meat.
Charli won the 2020 Streamy Award for “Breakout Creator” and the 2021 Kids’ Choice Award for “Female Social Star.”
UTA also signed Hyram Yarbro, who is known for his viral skincare videos. He has 7 million followers on his TikTok account and since the signing, UTA has partnered Hyram with brands like Bliss, Dove, and First Aid Beauty.
Berman, Rebecca Bibb, and Ty Flynn signed TikTok star Maggie Thurmon over Zoom in 2020. Thurmon is an Atlanta-based singer, dancer, and actress. She has partnered with brands like Hollister and Daily Harvest.
Other notable TikTok clients include comedian Melissa Ong, who is the creator of the TikTok “cult,” The Step Chickens.
Mahzad Babayan recently joined UTA from Fullscreen. She signed Nick DiGiovanni following his finalist run on Master Chef season 10, and helped launch his TikTok channel. She has helped close deals for DiGiovanni, including a long-term partnership for him with Amazon Live. She has also gotten TikTok deals for clients with brands including Grubhub, Amazon, McDonalds, and RXBar.
TikTok talent includes: Brittany Broski (6.2 million followers), Charli D’Amelio (113 million followers), Charly Jordan (5.9 million followers), Jalaiah Harmon (2.9 million followers), Quen Blackwell (6.3 million followers), and Remi Bader (1.3 million followers), among others.
Viral Nation is an influencer-marketing agency that also manages social-media talent. The agency was cofounded in 2014 by Joe Gagliese and Mathew Micheli.
Viral Nation currently has a roster of over 90 TikTok influencers it works with. Its talent-relations team manages creators and works with talent on brand partnerships, merchandise, and media opportunities.
Ray Ligaya, head of talent relations, has been with Viral Nation since 2014. He was a star on the now-defunct video platform Vine and has over 100,000 Instagram followers.
TikTok talent agents: Nick Reisch (vice president of talent relations), Ray Ligaya (head of talent relations), Deneka Dosant (agent), Fabio Goncalves (agent), and Graham Farquar (agent).
Whalar Stars is the creator-management division of the influencer-marketing firm Whalar. Whalar Stars helps clients across its divisions in London, Los Angeles, and New York secure partnerships with brands.
TikTok talent managers: Victoria Bachan (managing director of talent), Amron Lopez (senior manager), David White (head of East Coast talent), Philip Battiato (manager), Rick Bhatia (manager), Lauren Hancock (manager), and Paula Busnovetsky (manager).
Victoria Bachan formerly worked at Sony, CAA, and Authentic. She joined Whalar’s talent-management team in 2020, and has helped the team work with multi-hyphenate talent.
David White develops brand partnership portfolios and product lines, and connects creators with celebrities to create TikTok content. Among his roster of talent are several special-effects TikTokers who have collaborated with Will Smith.
Amron Lopez focuses on building the careers and brands of diverse talent and his roster has worked with brands including Samsung, Google, Amazon, L’Oreal, and Universal.
Paula Busnovetsky previously worked at Live Nation Entertainment and currently manages the cast of The Crib Around The Corner, a creator collab house in Los Angeles for Black creators. The house’s brand partner is AT&T TV.
Rick Bhatia joined Whalar in 2018. His roster includes talent ranging from TikTok stars and multimedia artists to beauty gurus and talking corgis.
Lauren Hancock has been working in the digital entertainment industry since 2015.
Philip Battiato is new to Whalar and focuses on digital platforms, podcasting, and unscripted. He previously spent six years at UTA.
TikTok talent includes: Mitchell Crawford (3 million followers), Doug the Pug (5.8 million followers), Jason Coffee (21 million followers), MakeUpByRuthie (3.2 million followers), and Niana Guerrero (23 million followers), Challan (4 million followers), Stacy Thiru (1.4 million followers), and Strawhat Dan (2.4 million followers), among others.
WME is one of the top Hollywood talent agencies and represents both traditional and digital talent clients. The company was formed after William Morris Agency and the Endeavor Agency merged in 2009.
In 2020, WME signed its first TikTok stars: Addison Rae Easterling (and her family) and Chase Hudson. The agency also represents the Hype House, an influencer collab house which Hudson and Easterling both were members of. WME played a large part in building Item, Easterling’s beauty brand that launched in 2020. Easterling was named the top-earning TikTok star by Forbes last year.
WME has since signed several other breakout stars from TikTok, including fashion influencer Wisdom Kaye and the 18-year-old celebrity chef Eitan Bernath.
TikTok talent agents: Riley Bertucio and Bennett Sherman.
Riley Bertucio is an agent under WME’s digital-media division, which helps build digital businesses for the agency’s digital-native and traditional talent. Bertucio was promoted to agent in 2021 after working her way up from the WME mail room, where she started in 2018.
Bennett Sherman is an agent at WME and works with a roster of digital talent across different social-media platforms. Sherman helps his clients diversify their brands and businesses across verticals like television, commercials, licensing, music, and podcasts. He also works with WME’s more traditional talent clients who are looking to grow their social-media presence.
TikTok talent includes: Addison Rae Easterling (79.8 million followers), Chase Hudson (30.5 million followers), Wisdom Kaye (5.4 million followers), and Eitan Bernath (1.6 million followers), among others.
Young Guns Entertainment
Young Guns Entertainment is a talent-management firm founded by Keith Dorsey.
The company manages two Atlanta-based content houses, Collab Crib and Valid Crib, which both feature Black creators.
Its creator houses have worked with the short-form video app Dubsmash as a sponsor and advisor, and partnered with brands like Steve Madden.
“Creator mansions do not have to be in LA,” Dorsey told Insider. “We believe that Black creators usually get the short end of the stick … Hollywood won’t let us in, so we’re going to do it here.”