The name change reflects Kaji's larger brand, which was built in partnership with the kids-entertainment company Pocket.Watch.
Kaji explains in the video that he and his team "don't just do toy videos anymore," and that viewers can expect to find content dedicated to science experiments, challenges, and education.
He also announced the launch of a new Spanish channel, "Ryan's World Español," for Spanish-speaking viewers.
Kaji has earned a lucrative income reviewing toys online, and in one year, his channel generated $22 million in revenue, according to Forbes in its latest report on YouTuber earnings.
Today the Ryan's World brand has partnerships and products with Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart.
For more on the business of Ryan's World (formerly Ryan ToysReview), read these interviews on Business Insider Prime:
- Meet the company that turned YouTube's Ryan ToysReview into a business empire making tens of millions per year: Kerry Tucker, the chief marketing officer at Pocket.Watch, spoke with Business Insider about how the kids-entertainment company takes YouTube stars like Ryan ToysReview and turns their online brands into lucrative empires.
- Inside the toy business of YouTube star Ryan ToysReview, the 8-year-old boy who makes $22 million per year: We spoke with Deborah Stallings Stumm, the senior vice president of sales and marketing at the toy-manufacturing company Bonkers Toys, on what makes a successful partnership between a toy company and an influencer.
- The financial adviser to the world's top-earning YouTube star shares the tips he gives clients to kick-start their businesses: Michael Bienstock, Semaphore's chief executive, talked about assisting clients like Ryan Kaji of Ryan ToysReview (and his parents), in growing their careers.