The world’s top-earning YouTube star, who is an 8-year-old boy, has renamed his channel as his business empire grows

The world's top-earning YouTube star, 8-year-old Ryan Kaji, has renamed his channel from "Ryan ToysReview" to "Ryan's World." Kaji announced the change Oct. 24 in a YouTube video.

The name change reflects Kaji's larger brand, which was built in partnership with the kids-entertainment company Pocket.Watch.

Kaji explains in the video that he and his team "don't just do toy videos anymore," and that viewers can expect to find content dedicated to science experiments, challenges, and education.

He also announced the launch of a new Spanish channel, "Ryan's World Español," for Spanish-speaking viewers.

Kaji has earned a lucrative income reviewing toys online, and in one year, his channel generated $22 million in revenue, according to Forbes in its latest report on YouTuber earnings.

Today the Ryan's World brand has partnerships and products with Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart.

For more on the business of Ryan's World (formerly Ryan ToysReview), read these interviews on Business Insider Prime:

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