- Apple's annual iPhone event is being held today, September 10, in Cupertino, California.
- Apple is expected to announce several new models of iPhone.
- The event kicks off at 1 p.m. ET, and you can watch it live on YouTube (for the first time ever!) below.
- Business Insider will also be reporting live from the event — follow along with our live blog here.
- Visit Business Insider's homepage for more stories.